🏆ADIQ 2019🏆
Industry
Outdoor Equipment & Garden Tools
Duration
1 Year
Expertise
Industrial design & Market Research
Product type
Physical
🏆ADIQ 2019🏆
Case Study 🔎
Rhinocart -Simplifying Garden Work with Innovative Design
The Rhino Cart is designed for urban gardeners who need to transport heavy loads, such as lumber for DIY projects, mulch, and lawn debris, with ease and efficiency. It offers a lightweight, easy-to-maneuver solution that reduces the physical strain of gardening tasks while providing a large carrying capacity.
Unlike existing garden trolleys, which are often difficult to assemble, hard to maneuver on uneven terrain, and unreliable after extended use, the Rhino Cart simplifies load dumping and ensures durability. This cart addresses common complaints about poor ergonomic design and fragile components in current options, making it an ideal choice for urban gardeners seeking a reliable, user-friendly, and robust tool for their gardening needs.
Industry
Outdoor Equipment & Garden Tools
Duration
1 Year
Expertise
Industrial design & Market Research
Product type
Physical
Versatile Durability
Market research identified four key customer segments: practical gardeners (45.9%), dedicated gardeners (25.8%), zen gardeners (15.8%), and apprehensive gardeners (12.5%). Practical gardeners seek efficient, easy-to-use carts; dedicated gardeners need versatility; zen gardeners prefer ergonomic, eco-friendly designs; and apprehensive gardeners look for simplicity. The primary target audience includes individuals aged 45-65, with a median income of $65,000, and a gender distribution of 60% female and 40% male.
To meet the needs of these diverse segments, the garden cart's design prioritized durability, maneuverability, and the ability to carry heavy loads. The frame is constructed from powder-coated steel, ensuring strength and resistance to rust and corrosion. The solid rubber wheels allow for smooth movement across various terrains, enhancing maneuverability. The ergonomic foam-padded handle provides comfort and reduces physical strain, while the quick-release dumping mechanism allows for easy unloading of heavy loads with minimal effort.
